Do you have a new product that you want to present to the public at a trade show? Your main focus should be coming up with a way to draw attention to your booth, as it is the first step to gaining potential customers for your product. It is in your best interest to hire a design consultant to assist with creating an appealing booth. Take a look at this article to discover a few of the benefits that a professional design consultant can offer.

1. Signage Planning

One of the most important aspects of setting up a booth at a trade show is the signage. You must not only be strategic about type of signs that are used, but also where they are placed around the booth. A design consultant will tell you what the signage options are and which ones are most ideal for your booth. For instance, he or she might recommend placing a banner on the backdrop of the booth. A sidewalk sign might also be recommended, as people will notice it as they are walking by your booth and you can use it as a chalkboard, letter or whiteboard.

2. Deciding On Lighting

Adding lighting to your booth is a great way to draw attention to it. A design consultant will help you pick out lighting that is not too over the top, yet is visible enough to attract attention. For instance, he or she might place lights along the rim of the table that is in your booth. Lighting can also be placed around the backdrop and sidewalk sign. The color of the lights will be another focus of the consultant, as he or she will make sure that it complements the color of your product packaging or is subtle like white lights.

3. Coming Up with Freebies

Designing a trade show booth should also include something that will draw customers even if they are not initially interested in your product. A design consultant will attract people by offering them something free that is set up on your table (with your consent). For instance, keychains, stickers or snacks are great freebies to offer. The consultant will make sure that the freebies are strategically placed next to your product so people can get a good look, as well as have flyers nearby that they can can grab.

Hire a design consultant such as Arc and Co. to assist with setting up your booth as soon as you are able to.